A British man is running around Tokyo is spreading Christmas cheer in a very... unique way.
Joseph Tame, who runs a small video production and digital media business, is dressing up as a Christmas tree -- equipped with lights and decorations -- and running through the streets of Japan's capital.
"There are many areas of the city that are beautifully illuminated with Christmas decorations, but there are also areas where there are not, so I thought wouldn't it be great to take the fun and wonder of these illuminations into those areas and spread the Christmas cheer," he tells CNN.
"I like to make people laugh and smile where they don't expect it."
Tame built the Christmas tree by using an aluminum frame wrapped with two rucksacks and inserting the branches from two fake Christmas trees into them. The costume required 99 batteries, 30 meters of wiring and 60 days to make.
"The reaction here on the streets have been amazing," he said.
He starting dressing up last week and ventures out onto the city streets for several hours at a time.
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